The world’s largest indoor theme park, IMG Worlds of Adventure will open in Dubai this August. It’ll be indoors largely due to the fact that it will allow them to be a year-round destination, and not subject to the vagaries of the weather, i.e. Dubai's blistering summer heat. It’ll be the largest because, hey, it’s Dubai.
Stretching across some 1.5 million square feet, IMG Worlds of Adventure will be the first multi-themed destination to open in the Gulf region and will feature four unique worlds all under one roof: Cartoon Network, Marvel, the IMG Group concept the Lost Valley-Dinosaur Adventure and IMG Boulevard. The US$1 billion project will boast over 20 signature rides and attractions, including live shows and a 5D cinema experience, among other things.
Speaking to Traveltalk at the Arabian Travel Market (ATM), IMG Worlds of Adventure CEO Lennard Francois Otto said the new attraction would fill a void in the current large-scale entertainment offering in the wider GCC and MENA region.
“We believe it will change the entertainment and leisure landscape of Dubai itself, by offering an attraction that has a 30,000 per day capacity,” he said.
“What is really key for us is that we are an all-year round attraction – 365 days a year; we’re fully indoors, which gives us a great platform to help eliminate the seasonality issues that Dubai has, especially during the summer.”
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With Australian visitors to Dubai on the rise, Mr Otto said Aussies would “absolutely” be among the key markets for the park, which he believes will “make Dubai an anchor for entertainment in this region and even in the globe itself”.
“It is a highly immersive environment we’ve created … from the second you walk through the doors you’ll be immersed in the various attractions, different landscapes we’ve created for each one of the zones; the F&B and retail is an extension of the experience itself so you get to dine in restaurants you’ve seen in the movies from Marvel or the cartoons you’ve seen like Benten.”