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Meet BA’s new sibling


New low cost long haul airline ups the competition across the Atlantic

Set to debut in June 2017, British Airways parent company International Airlines Group (IAG) is launching a new carrier called LEVEL.

 

 

The low cost, long haul airline, will commence services with flights from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana, and will utilize two new Airbus A330 aircraft with 293 economy and 21 premium economy seats.

 

Branded in its own livery, LEVEL will initially operate out of Barcelona, but will look to expand flights to other European destinations at a later date.

 

With fares starting form just €99/US$149 one way, LEVEL will offer checked luggage, meals, seat selection and new movie releases in premium economy, while economy passengers will be able to purchase a list of extras. Onboard wifi will also be available from €9.

 

 

With flyers able to earn and redeem IAG flyer miles, passengers will have access to 380 destinations across the group’s four other airline brands BA, Aer Lingus, Iberia and Vueling.

 

IAG CEO Willie Walsh said LEVEL would “bring a stylish and modern approach to flying at prices that are even more affordable”.

 

“This is just the start,” he said, adding that the airline would complement IAG’s existing airline portfolio and further diversify its customer base.

 

“We're really excited about the opportunities for expansion and we plan to bring LEVEL to other European destinations.”

 


Written by: Mark Harada
Published: 20 March 2017

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