Ethical concerns are making a huge impact on the decision making processes of Australian holidaymakers, particularly in younger travellers.
More than half of those surveyed in a recent study commissioned by travel deal site, Travelzoo, admitted to changing holiday plans because of ethical concerns over a destination.
Future plans would be even more affected by moral stances, with over three quarters of those polled saying they would boycott a destination if they disagreed with the country’s political, human or animal rights policies.
According to the study, younger travellers have the strongest ideals, with more than four in five 25-34 year olds likely to boycott a destination based on moral grounds.
“Younger people are becoming more politically aware and it’s interesting to see how this is affecting their travel plans,” Travelzoo general manager Jacqui Timmins said.
“25-34 year-olds were the most concerned about the negative implications of their travel plans, with 40% concerned over the acceleration of damage at ‘last-chance tourist destinations’.
“Ethical conscience when it comes to travel isn’t just down to age though, with over 76% of all respondents now considering a boycott of a destination that doesn’t sit well with their ethics.”
Polling 1,000 Australian travellers, the study also found that women (53%) are more likely to blacklist a controversial destination than men (44%), while three quarters of female travellers (76%) deem the dress code of a destination as “very important”, compared to 64% of men.
“Travel companies are already looking at how they can meet the varying demands of today’s travellers, whether through eco and ethical package offerings, carbon offset offerings from airlines or by providing guidance to the dress codes and customs of a destination ahead of travel,” Ms Timmins said.
“There has also been a rise in the number of eco-travel or sustainable companies.
“With travellers being increasingly aware of the impact their travel has, this is no doubt something we’ll continue to see more of with the rise of travel ethics.”
How much do ethical concerns play a role in your choice of holiday destination?