The Australian Travel Industry Association (ATIA) has introduced ten personalities from various parts of the industry who will serve on the newly formed ATAS Advisory Committee to drive the ongoing growth and development of the scheme.
Flagged in August on the transformation of AFTA into the present-day ATIA, the ATAS Advisory Committee will act as an independent source of governance over the consumer-facing accreditation brand and ensure it remains a respected symbol of trust for consumers dealing with the travel industry.
Members represent all facets of the travel industry, with the inaugural committee consisting of:
ATIA Chief Executive, Dean Long, said he was excited to introduce the inaugural ATAS Advisory Committee.
“Their collective wisdom and extensive industry experience will undoubtedly contribute to the robust oversight and strategic direction of the ATAS,” Long said.
“This committee is instrumental in ensuring that ATAS remains relevant, rigorous, and responsive to the evolving needs of the travel industry and consumer expectations.
“Their strategic advice is crucial in our continuous efforts to refine and enhance ATAS, providing a level of accreditation that travel businesses aspire to achieve and that consumers recognise as a mark of excellence.”
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