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ATIA unveils inaugural ATAS Advisory Committee members

The industry association has selected ten leaders from across various sections of the industry to uphold and develop the ATAS brand.

ATIA Chief Executive, Dean Long.

The Australian Travel Industry Association (ATIA) has introduced ten personalities from various parts of the industry who will serve on the newly formed ATAS Advisory Committee to drive the ongoing growth and development of the scheme.

Flagged in August on the transformation of AFTA into the present-day ATIA, the ATAS Advisory Committee will act as an independent source of governance over the consumer-facing accreditation brand and ensure it remains a respected symbol of trust for consumers dealing with the travel industry.

Members represent all facets of the travel industry, with the inaugural committee consisting of:

  • Brett Mitchell, Intrepid Travel - representing Tour Companies
  • Chad Carey, Chimu Adventures – representing Tour Operations
  • Deb Fox, Abercrombie & Kent – representing Tour Operators
  • David Walker, ITC Pacific (Sno n Ski) – representing wholesalers
  • Ken Morgan, ATAC - representing Network/Groups
  • Scott Darlow, LINK Travel Group – representing Corporate Travel
  • Steve Hui, IFLYflat – representing Online/Hybrid Travel
  • Gina Norman, RAA – representing retail travel advisors
  • Brett Dann, Hunter Travel Group – representing retail advisors
  • Lauren Gray, 1000 Mile Group - representing host networks

ATIA Chief Executive, Dean Long, said he was excited to introduce the inaugural ATAS Advisory Committee.

“Their collective wisdom and extensive industry experience will undoubtedly contribute to the robust oversight and strategic direction of the ATAS,” Long said.

“This committee is instrumental in ensuring that ATAS remains relevant, rigorous, and responsive to the evolving needs of the travel industry and consumer expectations.

“Their strategic advice is crucial in our continuous efforts to refine and enhance ATAS, providing a level of accreditation that travel businesses aspire to achieve and that consumers recognise as a mark of excellence.”

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Written by: Matt Lennon

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