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Cox & Kings is raising the tempo

A new website, brand logos and brochure design, plus streamlined systems are helping Cox & Kings and its portfolio of companies become more efficient than ever.

A collection of new brochures from Tempo Holidays and Bentours

Cox & Kings is the longest established travel company the world. In 2008 it celebrated an incredible 250 years in business (25 years in Australia) and today, the company has grown to include is range of sister companies – Tempo Holidays, Bentours, Explore! and most recently, MasterChef Travel.


To ensure it stays at the forefront of the travel wholesale industry, Cox & Kings has been busy updating its brand and streamlining its services to provide its customers with a smoother overall experience.


Tempo’s soon to be launched website is easier to use, inspiring, and offers even information on the company’s great depth of product in an easy to use friendly manner.


Both Tempo and Bentours have fresh new logos and the companies’ brochures have been redesigned to be easier to use, more inspiring and informative.


New company logos

 ‘Without change, still water runs deep making us slow and stale, so we are embracing change to take control of our journey. And the next change will be "Raising the Tempo",” began Cox & Kings CEO, Damian Perry.


“We are better and faster than we have ever been. Our journey is focused on our customer (agent) experience, and the end traveller. The new Tempo journey is well underway and with the diversity of brands of Tempo and Bentours and the focus on the depth of product, we’re delivering a wide range of tailor-made, group and independent value solutions to our travellers.”


To better service agents, Cox & Kings have made a number of changes and developed some new initiatives. Understanding the frustration of lengthy call wait times, the company has dramatically reduced call times to five minutes. The online chat room is open from Monday to Friday and is supported by a staff of four at all times.


Bentours and Tempo have launched a number of attractive Christmas and winter promotions, as well as specials on Turkey, Greek Island hopping, Croatia sailing, half price river cruising and early bird specials.


Tempo’s Christmas specials range from three to eight days in duration, and start from $999 per person for the four-day “The Winter Black Forest” experience through Germany. Highlights across the range include igloo stays, skiing in Australia and deg sledding in Switzerland.


Bentours’ range of Christmas specials range in duration from five through to 20 days. They start from $2249 per person for the five-day ‘Tromso Borealis’ tour and highlights across the range include exploring active volcanoes in Antarctica, witnessing the Northern Lights in your own private igloo in Finland and visiting the home of Santa Claus, Rovanierri.


Lapland's Kaksulattanen Resort
Mirrorcube Treehouse in Sweden

For travellers looking for a truly unique experience, Bentours’ ‘Incredible Accommodation’ collection suggests snow and ice hotels, tree-houses and safari camps with packages starting from $995 per person, twin share.


Finally, Tempo has developed a range of ‘best of’ Europe flyers that summarize the company’s depth of products and tour options across the European continent. These have bee distributed to agents nationwide.


“We appreciate that in the current climate, no business owns the customers. I don’t expect to be owned by any brand and am realistic that to succeed we can’t sit in the middle,” said Perry.


“The middle means nothing. That is why we are committed to delivering interesting, relevant product at great value – no exceptions. Our commitment extends to better service, better processes and better product that is easy to sell and profitable for our agent.


“We are the new Tempo and we are creating our own success simply by lifting a gear, working smarter and faster.”,


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Written by: Jessica Zoiti

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