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Here’s your cheat sheet for Atout France’s new trade training platform


Traveller interest in France is through the roof, and now it’s easier than ever to have the knowledge and skills your clients need.

Become an expert in France with a new training program from Atout France.

Auvergne-Rhône-Alpes in the French Alps is home to the largest ski field in the world, but what is its name?

Or the oldest Champagne House in the world? What’s it called?

Or which seaside town in northern France is called the ‘pearl’ of the Opal Coast?

Or how long does it take to travel by train from Paris to Dijon?

These are just some of the questions you’ll encounter in the final assessment in Atout France’s newly revamped e-learning syllabus ‘France Connaisseur’.

With 15 modules, the online program has been designed especially for travel advisors to easily hone their knowledge of France and become ‘le plus intelligent’ on the country’s offerings for visitors from around the world.

Your clients will look and feel like locals with the knowledge you've shared about the French Riviera.

France is already a country with a rich history and a vibrant present. Travellers will casually encounter countless enticing reasons to delve into its fascinating narrative and immeasurable contributions to art, literature and philosophy on any given day and in numerous ways as they explore the country.

From that zeitgeist-shaping history comes an ultra-modern destination full of vibrancy, flavour and marvel that still ticks all the boxes for style in its accommodation, wonder in its sightseeing, good taste – literally – in its gastronomy and even forward-thinking accessibility for travellers of all ages and abilities.

On the ground today, excitement in France is feverish as the country prepares for a massive year in 2024, helmed perhaps by the Olympic Games and Paralympics from July, which will shun the traditional enclosed opening ceremony for a grand party along the banks of the Seine unlike anything most of us will have seen before.

Know your Charcuterie from your cheese and croissants? You will soon.

Whether for the Olympics or not, if your clients are going to France next year, it pays to have a specialist knowledge of the major attractions and highlights travellers can enjoy from Dunkirk to Biarritz, Saint-Nazaire to Strasbourg, Cherbough to Nice and everywhere in between.

Learning about France opens doors to a multitude of experiences and insights, making it an enriching endeavour for anyone seeking a broader perspective on the world.

Signing up is easy – simply click here, enter some details and voila! You’re in!

And if you complete the course by 15 December, you’ll be in the draw to win one of 40 $100 L’Occitane vouchers.

Next, take your pick from any of these courses to begin your enlightening French journey, with each one taking around 15 minutes to complete. 

  • Explore France: Client Guide
  • At the crossroads of cultures: Discover the Grand Est!
  • Atlantic Loire Valley: Between the Loire and the Atlantic
  • Auvergne-Rhône-Alpes: A region between vineyards, volcanoes, and mountains
  • Burgundy - Jura Mountains: A taste of the land
  • Corsica, The Island of Beauty
  • Discovering the City of Lights: Paris and its region
  • Dive into the heart of the iconic Occitania region!
  • Epicureans delights in Nouvelle-Aquitaine
  • Exhilarating Northern France
  • Explore the French overseas destinations!
  • Legendary and unexpected: Experience a beautiful escape in Brittany
  • Loire Valley: Royal heritage along the water
  • Normandy: For genuine experiences!
  • Provence-Alpes-Côte’s Azur: To the rhythm of the waves and cicadas

Modules cover a litany of important and useful information including travel accessibility, sightseeing, cultural expertise (savoir-faire) and accommodation options in all corners of France.

Tackle them one per day or all at once – it’s your call.

Graduates will know all the highlights of not just Paris, but all the major cities in France.

While the French are all about efficiency, perhaps the best part about France Connaisseur is that there’s no rush to finish. Each course focuses on one specific region of France to ensure no convoluted and confusing criss-crossing around the country from one point to the next.

And unlike those stuffy old classrooms from yesteryear, there’s no blackboard and endless textbooks. Courses in France Conaisseur are packed with engaging videos, cartoons, snappy and colourful presentations, and bite-sized facts that can be easily recalled when it comes time for that expected, but not to be feared, questionnaire at the end.

Each module takes around 15 minutes to complete, with a score of 70 percent or better in the final 10-minute quiz at the end, you’ll be on your way with your Conaisseur credentials to show your clients that, when it comes to France, you’re ‘premier de la classe’.

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Written by: Matt Lennon

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