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How to create personalised brochures for your clients

Personalised service is part of AAT Kings DNA, and the group is now proud to unveil a new way for travel agents to deliver personalised AAT Kings travel brochures to their clients.



Available on AAT Kings Guided Holidays, agents will now be able to add clients’ short listed tour options to an e-brochure, then personalise by adding their own agency logo, call to action and client’s name before simply downloading a PDF.


Perhaps your client is tossing up between an Outback Adventure or Outback Safari, or can't decide whether a trip to the Top End or Tasmania is next on their wish-list? All of these options can be added to the e-brochure cart via the “+ My Brochure” icon on each tour page and following the prompts, then “checking out”. For step-by-step instructions, see the AAT Kings Agent Portal video.


Bridie Commerford, Chief Marketing Officer for AAT Kings, said “We know a lot of agents are now working in digital environments, and remotely. Adding this next level of personalisation for a travel agent and their client is something we’re passionate about facilitating and we hope this helps our valued agents present AAT Kings guided holidays in a simple way to clients.”


This announcement comes hot on the heels of AAT Kings’ innovative new Book With Confidence position - Rebook/Refund/Relax - giving customers flexibility and peace of mind when booking their next tour.


For more information on how to navigate AAT Kings new brochure platform, head to


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