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In which business did Flight Centre just buy a large stake?

More exclusive packaged holidays on FLT’s radar

Flight Centre (FLT) has struck a deal with Ignite Travel Group (ITG), which will add new consumer products and offers to its existing inventory as well as bring extra services to its corporate division.



FLT managing director Graham Turner lauded Gold Coast-based Ignite, saying it had “innovative consumer products and distribution models with strong potential across its core business units".


"In particular, we see strong and rapid growth opportunities for the exclusives voucher business, which operates in a market that is exciting and growing rapidly,” he said.


According to AAP, FLT has taken a 49 per cent stake in ITG, which also runs its own rewards and promotions programs.


ITG said the partnership fit with the company’s expansion plans.


“This landmark deal will massively increase distribution and access to new customer segments for our suppliers, giving them incremental business at times when they need it in addition to offering customers new and exclusive holiday deals,” ITG founder and managing director Randall Deer said.


“This partnership sees customers and suppliers as the biggest winners overall.”


Ignite expects to generate over $100 million in sales during the 2016/17 financial year.


Meanwhile, FLT has announced an official multi-year partnership with live entertainment company, Live Nation, allowing music fans to access exclusive travel packages to their favourite concerts and events across Australia and New Zealand for the first time.


Under the agreement, Flight Centre will package airfares, accommodation and car hire with preferential access to tickets and VIP concert experiences at Live Nation shows.


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Written by: Mark Harada

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