We’re already used to seeing our banks sell insurance, but travel could soon be added to their list of sale products. And it’s all thanks to companies like Russian travel startup OneTwoTrip.
OneTwoTrip’s Forma, a product that lets banks and other companies sell travel to their customers, has already signed up more than 40 banks and fintech companies, all with significant customer bases in Russia and Europe.
Forma is basically a white-label travel agency, Skift reported. Companies make a commission on each trip and customers who need help for things like rebooking or cancellations speak with branded OneTwoTrip agents.
OneTwoTrip strategy managing director Michael Sokolov told Skift the company has modernised the concept of a white-labelled travel agency, helping banks do things like turn their apps into something that can be used beyond banking.
“What we’re doing is quite complex,” Sokolov said. “We need to integrate with the partner’s loyalty program on the back-end to assure a smooth process for redeeming bonus points, given all applicable taxes, accounting, and redemption rules.”
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