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New-look ATAS platform to showcase members’ travel offers

Travel advisors will be able to promote offers via the ATAS website as part of new member benefits being introduced.

ATAS members will be able to display special offers alongside their profile on the ATAS consumer website.

Members of the Australian Travel Accreditation Scheme (ATAS) will be able to advertise and promote their best consumer offer to more than 300,000 travellers on a new Member Deals platform to be developed by the new Australian Travel Industry Association (ATIA).

Built into their ATAS accreditation, each business will be able to publish and promote “at least one” of their tactical offers, known as a ‘Deal Spotlight’ each year.

This offer would sit alongside their profile in the ATAS Directory, which helps hundreds of thousands of travellers each year to locate and contact their nearest ATAS accredited travel advisor.

ATIA Chief Executive, Dean Long, said ATAS was all about ‘heroing’ members any way it can.

“Consumers already rely heavily on to find accredited businesses to travel with,” Long said.

ATIA Chief Executive Officer, Dean Long.

“Already this year, 100,000 Australians have taken advantage of the website and as those visits climb back to the pre-Covid levels of 300,000+ and beyond, we want to make it even more compelling with our Member Deals.

“For accredited businesses, Member Deals is a new direct sales channel and promotional opportunity for you. At the same time as promoting members in this way, we are reinforcing the core value of ATAS.”

Member Deals will be just one in a number of ways the recently rebranded travel advisor association is working to improve engagement among members.

ATIA has also launched a new Individual Membership product priced at $10 per month, which will grant access to a new platform known as The Travel Exchange where members can access exclusive offers and discounts to enjoy both on their own travel as well as their everyday life.

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Written by: Matt Lennon

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