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Training through experience key to Bench’s AfricaBound program


The African specialist’s new trade training program brings with it greater access to a variety of on-the-ground experiences.

Bench Africa has launched its new trade training platform, AfricaBound.

Specialist destination wholesaler Bench Africa believes the best education for travel advisors is through personal experience, a key feature of its newly launched trade famil program, AfricaBound.

The program will present a comprehensive menu of training and resources designed to educate advisors on the Bench Africa product range, from extensive overland exploration to luxury lodges and everything in between.

Advisors can expect regular invitations to webinars, destination workshops and sales support tools, with those registered and taking part in sessions also putting themselves at the front of the line for a variety of familiarisation trips to different parts of Africa to experience the product first-hand.

Another pillar of the trade platform will be the ‘Safari for Change’ scheme which will allow advisors to contribute to local conservation and community programs as part of Bench’s commitment to make a difference and positively impact the places its travellers go.

Agents can find themselves on an African safari by completing AfricaBound modules.

Bench Africa Trade Relations Manager, Andy Kirkman, said the company was proud to launch its trade initiative.

“Our aim is to offer an extensive collection of exceptional Africa famils, designed to educate industry professionals about the diverse destinations and experiences available throughout the continent,” Kirkman said.

“These famils are escorted by our knowledgeable team of experts, allowing us to establish personal connections with our valued industry partners.

“Join us as we showcase our expertise and unparalleled product, reinforcing why Bench Africa should be your first call when it comes to all Africa enquiries.”

Click here to participate in Bench’s AfricaBound program.


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Written by: Matt Lennon

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