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Travel Agent Finder joins with Destination Webinars to link workforces


Could sharing resources unlock the secret to solving the travel industry skills and labour shortage?

L-R Charlie Trevena and Anna Shannon are teaming up once again.

Travel advisor support and training operations Travel Agent Finder and Destination Webinars are teaming up once again, this time with a new shared resource to support their rapidly growing operations.

The two sole trader operations run by Anna Shannon and Charlie Trevena respectively have taken on a shared part-time digital marketing assistant which they believe is an employment model more travel agencies could capitalise on to ease labour and skills shortages.

Rebecca Lavender is a freelance marketing professional whose skills will now be shared by the two organisations on a part-time basis to support her additional duties as a full-time mother of three.

Lavender returns to the travel industry after some years away raising her young family. Beginning as a travel advisor in 2008, Lavender then embarked on marketing roles with Hawaii Tourism and Singapore Tourism Board, harnessing skills in digital marketing and social media which she will now apply to Travel Agent Finder and Destination Webinars.

Destination Webinars owner/operator Charlie Trevena said that as her business frequently collaborates with Anna Shannon’s Travel Agent Finder operation, the new shared resource doesn’t represent a conflict of interest.

Rebecca Lavender will apply her digital marketing skills to both organisations.

“Rebecca's background aligns perfectly with the shared needs of Destination Webinars and Travel Agent Finder and we are looking forward to working with her,” Trevena said.

In fact, the pair believe sharing resources could potentially unlock the secret to easing skills and labour shortages across the wider travel industry. Shannon and Trevena are encouraging local travel agencies to collaborate and contract mutual resources for the overall good of the sector.

Trevena said this unique approach would create a more inclusive travel industry that offers more flexible and part-time options for experienced travel advisors enticing them to return to a sector they were forced to abandon at the onset of the pandemic in search of more reliable work.

"Countless experienced professionals from the travel industry are out there. Many of them possess years of valuable knowledge, skills, and extensive networks,” Trevena said.

“We encourage others within the industry to think outside the box and to create flexible working arrangements where possible or look at collaboration options, to attract and entice talented individuals back into the travel industry.”

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Written by: Matt Lennon

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