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Travel agents can now book Merlin Entertainments on Klook’s Agent Marketplace

Klook has been officially appointed as a key B2B distribution partner for Merlin Entertainments. The move signals a shift in strategy for Merlin to work with fewer, bigger and better partners for its travel agents.


Agents around the world are now able to book Merlin’s full inventory of products via the Klook Agent Marketplace - a one-stop ticketing and B2B distribution solution. This will allow for a seamless booking experience for agents, as well as access to the 17 Merlin products in ANZ, alongside the global suite of Merlin products. The Klook Agent Marketplace offers a net rate model, no booking volume commitments and even instant e-ticketing.



Founded in 2014, Klook empowers travellers around the world to discover, book and experience the best things to do anywhere, anytime with over 280,000 offerings in more than 500 destinations. Klook is also a major supporter of domestic tourism and has partnered with Destination NSW and Tourism Australia to keep travellers’ wanderlust alive during these difficult times and help local tourism operators become online bookable and get more exposure.


“We’re delighted to be the top choice for Merlin Entertainments to support its agents in booking attractions globally. Our Agent Marketplace is very easy to navigate as it is based on our B2C software and has the key selling point that it is on a net rate model, making it much simpler for agents to use,” said Wilfred Fan, Chief Commercial Officer at Klook.

Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin operates 137 attractions, 22 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees. 


Merlin currently has 10 attractions in Australia and New Zealand, including LEGOLAND® Discovery Centre Melbourne, WILD LIFE Sydney Zoo, Madame Tussauds Sydney, Illawarra Fly Treetop Adventures and Otway Fly Treetop Adventures & Zip Line, the Sydney Tower Eye, SEA LIFE Sydney Aquarium, SEA LIFE Melbourne Aquarium, SEA LIFE Sunshine Coast and Kelly Tarlton’s SEA LIFE Aquarium in Auckland.


“Klook has always been a key partner for us globally as an OTA to consumers, so it made sense to transition this relationship via its Agent Marketplace to B2B too. As our attractions reopen around the world, we’re very excited to team up with Klook to make it easier for our agents to book for their customers,” said Shannon Bailey, Trade Sales Director from Merlin.


The Klook Agent Marketplace is part of the company’s Digital Solutions portfolio for operators and has direct partnerships with 15,000+ travel service providers worldwide. Amongst the benefits of the Klook Agent Marketplace includes:

  • Net rate model - no commission is charged plus flexible price and profit margin settings
  • Competitive pricing - discounts of up to 70% off from retail prices ensuring healthy margins
  • Instant e-ticketing - serve your B2B, B2C or corporate clients with ease leveraging Klook’s API solution that ensure real-time availability and time slots (depending on specific products this can either be instant, 24 hours or 48 hours confirmation)
  • Wide range of products - book over 280,000 curated activities in 500+ destinations globally in a streamlined platform - allowing agents to manage and check bookings in one place
  • No booking volume commitments - quantities are flexible


The Merlin attractions in Australia and New Zealand include SEA LIFE, WILD LIFE, Madame Tussauds, Sydney Tower Eye and Illawarra Fly in Sydney; SEA LIFE, LEGOLAND Discovery Centre and Otway Fly in Melbourne; SEA LIFE in Sunshine Coast and SEA LIFE in Auckland. Some other best-selling Merlin products globally are London Eye, LEGOLAND in California, Madame Tussauds in Hong Kong as well as Singapore.


For more information, check out Klook’s Agent Marketplace.


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