The success comes off the back of the company’s successful Cruise Month promotion. Focusing on all things ‘cruise’, Cruise Month included the launch of the company’s biggest and best cruise brochure to date, regular email blasts featuring cruise offers, weekly live cruise-focused webinars, social media posts and internal incentives and competitions.
All this resulted in a 57 per cent increase in cruise bookings for the month of September and a 32 per cent increase for the first nine months of the year (year-on-year). These figures represent Travel Counsellor’s largest amount of cruise bookings since Australian operations began in 2007.
“Cruising is certainly popular with Australian travellers at the moment, and the strong sales figures reflect this trend. Whether it is ocean cruising, river cruising or expedition cruising to niche destinations, cruising has hit a chord with Australians of all ages, from honeymooners to families and retirees,” commented Travel Counsellors Australia Managing Director, David Hughes.
“The Cruise Month promotion was such a success for Travel Counsellors because our agents were able to convert the buzz around cruise into actual sales. I’m particularly impressed with the amount of packages our agents were able to sell. They were able to look beyond the cruising product, and sell flights and pre- and post-cruise accommodation too, providing extra value for clients and improved margins for themselves.
“We expect to see cruise sales continue to grow strongly over the next year, with our suppliers offering a range of new destinations and products to the mix.”
Cruise Month was embraced eagerly by Travel Counsellors agents, who were keen to capitalise on the cruising trend that is currently dominating the Australian travel market.
“I’ve noticed a huge spike in interest in cruising, particularly river cruising in Europe,” said Matt Schmitz, Travel Counsellors agent from Churchill, VIC.
“Cruise Month was a great opportunity to focus on selling cruising to new and existing clients. From cruising veterans to first time cruisers, cruising offers a truly relaxing holiday experience for people keen switch gears and wind down.”
Danielle Cutrupi, Travel Counsellors agent from Barrack Heights, NSW, added, “I found the weekly webinars to be very helpful as they increased my product knowledge and enabled me to be more confident selling cruising to my clients.
“The regular emails featuring hot cruise offers were also a great incentive to sell cruising, as the offers represented excellent value for clients.”
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