Eastern Europe expanded its presence in the lucrative Australian market this week, with tourism officials from Visit Hungary hosting lavish lunches in Melbourne and Sydney for local travel advisors to increase awareness of the country.
The maiden visit by Visit Hungary sought to form and solidify partnerships with the travel trade, analyse the local market dynamics and explore new opportunities to grow Australian visitor numbers.
Australians are already fond fans of Hungary’s capital of Budapest, which serves as the beginning or end point for many endearingly popular Danube, Main and Rhine river cruises which meander their way to and from Amsterdam and other points east to Romania and west to the Netherlands.
For many others, Budapest is increasingly working its way to the top of many traveller bucket lists, with the city rich in history, culture and local landmarks including the grand Parliament building and the Szechenyi Baths.
Led by their Australian representatives, AVIAREPS, officials from Visit Hungary held meetings during their visit with local travel leaders, individual advisors and cruise representatives to ensure the country remains prominently positioned in the local travel industry.
Zsuzsa Szegner from Visit Hungary said the week has been a phenomenal experience.
“Australia, with its enthusiastic travellers looking for authentic European experiences, aligns perfectly with what Hungary has to offer,” Szegner said.
“We are optimistic about the collaborations that will follow and are committed to ensuring that every Australian traveller finds something to resonate with in Hungary.”
Sydney agents are pictured above enjoying an entertaining and informative presentation about Hungary during their lunch this week.
Subscription successful! Thank you for subscribing.