L.A. Tourism is launching L.A. Insider, a new online tool for Aussie travel trade professionals to help better sell the city and keep up to date with its latest offerings.
The first 20 Australian agents who complete the program by 7 May will also receive season passes to Palace Cinemas that can be used to attend the American Essentials Film Festival in Sydney, Melbourne, Brisbane and Canberra, sponsored by Discover L.A. Additionally, the first 100 Aussie travel agents who complete the L.A. Insider program by 31 May will receive a $25 gift card from Westfield or EFTPOS.
The mobile and tablet-friendly programme is the first of its kind for L.A. Tourism. Demand for a bespoke online portal of information and selling tools for the travel trade is strong and growing, as global demand to visit Los Angeles continues its rapid upward trajectory. A record 48.3 million tourists visited L.A. in 2017 (411,000 visitors from Australia), a figure that is expected to reach 50 million by 2020.
L.A. Insider will provide easy access to L.A. Tourism’s marketing assets, sales collateral such as factsheets, maps, videos and even neighbourhood tours in virtual reality. The programme also provides information on the gateway to North America, Los Angeles International Airport (LAX), and updates on the airport’s multi-billion-dollar modernisation programme with multimedia assets added as they become available.
Participants who complete the L.A. Insider training will receive a certificate, access to discounts and specials from L.A. members, the opportunity to participate in FAMs and be entered to win a trip to one of L.A.’s award shows.
To learn more or enrol please visit insider.discoverlosangeles.com.
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