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New York State Division of Tourism (I Love New York) has launched an agent training incentive, encouraging travel agents to register for its online training and brush up on their knowledge of New York State as international travel restarts.



Running from now until the end of January, I Love New York will be rewarding a lucky agent every two weeks, with a pizza lunch for them and their team (or family, for those working from home). All agents need to do is register and complete the training before 31 January, 2022 and they could be munching on New York-style pizza.


The training programme covers everything agents need to know about New York State’s 11 diverse regions, with highlights of the programme covering:


  • Hudson Valley – With a buzzing art scene featuring both up-and-coming and established artists, Hudson Valley offers a plethora of art and cultural experiences that clients will love
  • Niagara Falls – Everything agents need to know about one of the State’s most well-known natural wonders and surrounding activities. From the all-new electric Maid of the Mist, to hiking the park and staying in nearby Buffalo
  • Long Island – Agents can get an insight into the coastal highlights of this beautiful area, with more than 50 wineries and unbeatable boutique shopping
  • Catskills & Adirondacks – Perfect for the outdoor enthusiasts, these regions offer incredible hikes, bike rides and a robust craft beer scene


To register for the training programme, click here. Once registered and completed, agents will be contacted via email if they have won a pizza prize, with one pizza prize being given every two weeks. The first winner will be announced today, for those who have already completed the training.


For more information on New York State, visit


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