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You'll never guess who's been using travel agents the most


The answer may, nay will shock you

A new US report has found that more and more travellers are using professionals to manage their travel.

 

However, it isn’t cashed-up baby boomers leading the movement towards travel agents, but the supposed unlikeliest of sources: Millennials.

 

Tha latest ASTA ad 

 

Looking at the booking habits of some 14,000 households, the American Society of Travel Agents survey found that over the past 12 months, nearly one in four (22%) consumers polled said they used a travel agent to book a holiday, which was the highest share in the past three years.

 

For Millennials, that is, teenagers to those aged in their mid-thirties, the figure was even higher, spiking at 30% usage. Another 45% of Millennials (or Gen Y-ers) said they would recommend a travel agent to a friend or family member.

 

The report also revealed a high overall satisfaction rate with travel professionals, with around two-thirds of agent users saying travel agents improved their total travel experience, either by saving them money or helping them avoid mistakes.

 

“At this point, consumers have tried it all – they've booked online, they've gone direct, and they've used a travel agent,” ASTA president Zane Kerby said in a statement.

 

“This study dispels once and for all the myth that booking direct with suppliers or spending hours online yourself gets you a better deal or gives you a happier travel experience. In short, if you want a better travel experience, use an agent.”

 

We’ve put together a great case for using travel agents too.

 

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Written by: Mark Harada


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