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Flight Centre chooses Sabre as GDS partner in Aust, NZ

Deal follows fruitful US, Canada, Mexico alliance

After seeing their relationship flourish in North America, Sabre and Flight Centre have agreed to work together across Australia and New Zealand, with Flight Centre selecting Sabre as its global technology partner.


Image Julian Smith/AAP


Under the agreement, thousands of Aussie and Kiwi travel agents will adopt Sabre’s global distribution system (GDS) and new Sabre Red Workspace to search and book travel across 400 airlines, 900,000 hotel options, 24 car rental brands and 14 cruise lines.


“We are delighted to have extended our relationship with Sabre,” FLT managing director Graham Turner said.


“One of our key global strategies has been to increase productivity and we believe that Sabre's strong product suite, which is now fully implemented in Australia and New Zealand, will help us build on the success we are already having in this regard.”


Sabre has already upgraded more than 1,300 Flight Centre locations to Red Workspace, and says it has also been able to reduce training times for FLT staff.  


“Flight Centre is a thought leader and ours is a natural partnership,” Sabre Travel Network president Wade Jones said.


“We share a common belief and vision that the right technology solutions coupled with scale and innovation will deliver the kind of shopping and retailing experience that travellers want, while delivering the efficiency and speed that agents need.


“Since expanding our relationship and rolling out the new Sabre Red Workspace, Flight Centre travel agents are already seeing the promising results that we expect from our highly-intuitive and ultra-fast desktop solution.”


Written by: Mark Harada

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