Travel agents can access a specifically tailored webinar, brought to you by AFTA and Google, to uncover and better understand how to leverage your business online strategy using Google tools and resources.
The webinars will be strictly limited in capacity however each session will be recorded and available to view (via the link below) the day following.
WEBINAR #1 - WINNING MICRO MOMENTS
Wednesday 7 September - 11.30am (AEST)
Kicking off the webinar series on Wednesday 7 September, our first session will be a 30 minute snapshot on how Consumer behaviour has changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments; intent-driven moments of decision making and preference shaping that occur throughout the entire consumer journey. Understand these moments and what it means for your businesses.
Key highlights include:
- 4 micro-moments every marketer should care about
- Online behaviours and the path to purchase
Space is strictly limited. Register now >
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