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Are you ready for the "new era" in travel?


Free training available to get you and your staff prepared

Australia’s inbound tourism businesses are being urged to upgrade their skills in preparation for what’s being called “a new era of travel”.

The Australian Tourism Export Council (ATEC) has partnered with Destination NSW to offer tourism businesses across the state the opportunity to receive free inbound specific training in key growth markets.

Businesses can apply to access three training programs which offer the opportunity to learn about select inbound markets and sectors identified as high yielding travellers in Australia.

The three programs include:

CHINA HOST - modules will include market and culture ready, product and service ready and marketing and trade ready. Perfect for whether you are needing a refresher, or new to attracting and servicing the China market.

INDIA HOST - modules will include market and culture ready, product and service ready and marketing and trade ready. Perfect for whether you are needing a refresher, or new to attracting and servicing the India market.

ACCESSIBLE & INCLUSIVE HOST - online training modules are available as a self-directed course and includes culture ready, product ready and service ready.

“As we move forward into a new era of travel, Australia’s inbound tourism businesses will need to upgrade their skills and learn about new markets in order to ensure they are making the most of the opportunities ahead,” said Peter Shelley, ATEC Managing Director.

“While our traditional markets will always be valuable to our sector, there are some strongly emerging new markets which require special attention and focus, and these training programs offer exceptional insight into how to best meet their needs.”

These free online, self-directed tourism training programs are available to qualified NSW tourism businesses to help train staff in how to effectively attract and service some of the most important market opportunities and how to work with key players in the travel trade.

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Published: 15 August 2023

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