Nobody embodies empowerment like Nelson Mandela – and in the centenary of his 100th birthday, South Africa Tourism hopes Madiba, as he’s affectionately called, will empower millions to travel to the Rainbow Nation.
Using Mandela for tourism is nothing new; places like Robben Island and his home in Soweto have long been popular tourist haunts. But at INDABA 2018, SAT has launched a special major initiative that promotes travel to South Africa through a focus on destinations and spots linked to Nelson Mandela.
There are 100 destinations in all, ranging from the well-known Nelson Mandela Museum in Qunu and Nelson Mandela Capture Site in KZN, to lesser known spots like Fort Hare University (the first college he attended) and Sakhumzi Restaurant (one of Mandela’s favourite restaurants).
Created in association with the Nelson Mandela Foundation, the initiative can be best enjoyed by downloading the Mandela Journey app, which showcases every location in the project. With it, visitors can map out their Madiba destinations, build itineraries, and share their discoveries on social media. Rich in audio, stories and images, the guide also contains real-time weather information, distances and details of nearby attractions.
Like the people SAT hopes to motivate, Mandela loved travelling, taking to all corners of South Africa and indeed the greater African continent. So following in his footsteps seems the perfect way for passionate travellers to remember the man.
“Madiba, a global icon was adored all around the world as intensely as he was at home,” SAT CEO Sisa Ntshona said at the opening ceremony of INDABA 2018, where the initiative was launched.
“He spent much time travelling around most parts of our beautiful continent – creating memories and inspiring hope for those around him.” And he’ll be doing so for some time to come.
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Held at the iNkosi Albert Luthuli Convention Centre in Durban, Africa’s Travel INDABA is hosted by SAT, together with the City of eThekwini and Tourism KZN. It is the largest travel trade event in Africa.