Cunard has launched a new Australian television campaign featuring Aussie songbird Delta Goodrem which welcomes the quintessentially British line back to local shores.
Celebrating an emotional return to Australia after several years away, Goodrem delivers a powerful rendition of the timeless unofficial Aussie anthem ‘Waltzing Matilda’ on the bow of Queen Elizabeth as she sailed into Sydney Harbour.
Accompanied by a string quartet, Goodrem is flanked by immaculately dressed Cunard Officers in their gleaming whites along with the line’s signature bellboys donning RM Williams uniforms and Akubra hats.
View Cunard’s television commercial here:
Cunard VP Commercial for North America and Australasia, Matt Gleaves said: “We wanted to show our Australian audience how special Australia is for Cunard, particularly after our long 2.5-year absence.
“It would be remiss of us to not take advantage of one of the world’s most breathtaking harbours to be centre stage of our new campaign. Adding superstar Delta Goodrem’s performance into the mix makes this commercial one of the most iconic our brand has ever produced.”
The line’s 2022/23 local season will include a pair of firsts, with the inaugural Great Australian Culinary Journey featuring Matt Moran setting sail from Sydney on 28 January. This will be followed on 4 February by a gardening themed voyage starring Jamie Durie and Graham Ross.
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