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Earlybirds always get the best deals in new Princess Cruises pricing structure


The line is moving away from traditional cruise pricing for 2024 and 2025 which often sees discounts close to departure.

Sun Princess will join the fleet in February next year.

Princess Cruises has flipped its traditional pricing structure on its head for 2024 and 2025 and will introduce its lowest pricing as soon as itineraries go on sale to reward travellers with the best deals by booking well in advance.

The move means the traditional cruise industry pricing model of discounting last-minute inventory will make way for the new approach, which sees staterooms and suites increase in pricing as the departure date approaches.

A new ‘Princess Promotions’ system will also allow travellers unsure of their exact travel date to lock in early prices for a voyage at some point in the future, based on seasons currently on sale.

The line will also reduce fares for third and fourth passengers in a stateroom in a move designed to incentivise more families and friends to travel together.

"A Princess cruise vacation is the best value in travel, but with continuing increases in consumer demand our new pricing approach will always reward guests who lock in their Princess vacations well in advance," said Princess Cruises Chief Commercial Officer, Terry Thorton.

“Gone are the days of last-minute deep discounts close to departure dates. The best time to secure a spot on a 2024 or 2025 Princess cruise is right now.”

Princess Cruises will welcome its newest ship, Sun Princess, to the fleet in February 2024 with another new vessel – Star Princess – coming one year later.


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Written by: Matt Lennon
Published: 20 October 2023

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