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Ecruising sold

Travel company to join forces with LeisureCom

In a move that will see the company partner with LeisureCom GroupAustralian cruise travel agency Ecruising has been sold to Skybound Australia. 


Ecruising founders Brett and Philippa Dudley announced the sale of all their shares in the business to Skybound Fidelis Investment Limited today (Tuesday). 



“I always wanted to get our business to the 20-year mark, a real milestone achievement,” said Mr Dudley, who launched the company in January 2000. 


“It’s been quite a journey, and I have loved every minute of it, especially the people I’ve met along the way. I couldn’t have done it without the support of the trade, my amazing staff and my wife.” 


Generating over $30 million over the last financial year, Ecruising was the first Australian agency to develop direct API connections (used to link two different databases) with major cruise lines. 


It also expanded in February 2016 by creating luxury travel brand Latitude 33. 


LeisureCom Group CEO Steve Chant said the union with Ecruising was part of an aggressive strategy to grow its leisure, travel and lifestyle footprint in the Australian market. 


“Ecruising is a well-established cruise travel company that complements our existing brands,” he remarked. 


“It will instantly increase our product range and distribution opportunities, ultimately delivering a better choice for our customer base and increasing our revenue streams.”


Brett and his team will continue to run Ecruising and Latitude 33 from their Sydney CBD headquarters, in co-operation with the Gold Coast-based LeisureGroup.


“We have built a successful travel business by consistently delivering exceptional product and experiences to the Australian travelling public,” Mr Dudley said. 


“I am excited about what the future holds for Ecruising and Latitude 33, and I am confident that LeisureCom Group is the right partner to help us achieve the next stage of growth.” 


Among LeisureCom’s brands are Discover Queensland and membership program Hightide Holidays.


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Written by: Mark Harada
Published: 18 February 2020

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