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Maiden Virgin cruise ship looks super sleek

But what else would you expect of the brand?

At a shipyard “Ship Tease” in Italy, Virgin Voyages has released key details about the first of its three vessels, which is due to set sail in 2020.



Along with marking the commencement of construction, Virgin presented a rendering of the front of the first ship, which features a silvery-grey hull and touches of red. The first fleet will be known as “Lady Ships”, a play on the term “your ladyship”.


“This is a very big day for Virgin Voyages, as an exciting new holiday option for travelers starts to get ship shape,” Virgin Group founder Sir Richard Branson said at the event, after arriving on stage with Virgin Voyages President and CEO McAlpin via a 200-foot crane drop.


“She will be the most recognizable ship sailing the seven seas, delivering an irresistible sailor experience.”


With 86% of all cabins featuring a sea terrace and 93% an ocean view, McAlpin said the ship was “designed to feel more intimate and connected to the sea”. 


“Virgin Voyages is creating a sophisticated ship and a transformational experience that offers our sailors a place where rejuvenating day-life meets exciting nightlife and everything in between,” he said.


The first ship’s experience, which was driven by feedback from future passengers and travel professionals, who said they wanted a more premium experience, will be “Adult by Design”. This means guests must be over 18 to sail.


Now “open for business” at, future guests and travel partners can place a $500 refundable deposit for access to an exclusive pre-sale before Virgin Voyages goes on general sale.  


Written by: Mark Harada
Published: 1 November 2017

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