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U by Uniworld debuts first ship in Paris


U by Uniworld, the new river cruise brand offering immersive, fun and adventurous travel for 21-45-year-olds, debuted its first ship Oct. 7, 2017 in Paris, FranceThe B set sail on its maiden voyage along the Seine River with top influencers with a combined reach of nearly 10 million, lifestyle media, travel agents and contest winners onboard to get an exclusive “Sneak Peek” of the first-ever river cruise brand for millennials.



“We’re thrilled to make history with the launch of U by Uniworld and introduce a whole new generation to river cruising,” said Ellen Bettridge, President & CEO of Uniworld. “It’s very exciting to see this vision come to life and to have such influential, well-travelled young people onboard to experience it for the first time.”


The inaugural events included a drum circle creating a spiritual energy onboard, sabering champagne on the top deck and a renaming ceremony where guests released biodegradable lanterns to symbolise letting go of Uniworld’s River Baroness ship and starting new with The B.  The renaming ceremony was led by the ship’s ‘Guardian Angel’ Petra Nemcova, supermodel and noted philanthropist.  “It’s truly an honour to be named ‘Guardian Angel’ of The B ship,” said Petra.  “For me, travel has always been a bridge – not only to the world’s most marvellous places, like Paris, but to the people that bring these destinations and attractions to life, and U by Uniworld will give young travellers the opportunity to be among like-minded people.”  Following the ceremony, guests danced the night away with local pop-electro alternative rock band SHINE. 



During the remainder of this preview journey, guests will experience all that U has to offer onboard from yoga and a silent disco party to mixology, impressionist paint and wine classes.  Offshore, guests will experience some of U’s unique, immersive excursions such as a panoramic breakfast on a Gastronome bus, treasure hunt at the Louvre, secret tour of Versailles, a Paris City Roofs tour and more.


The B ship was renamed following extensive renovations and design changes of Uniworld’s River Baroness ship.  U unveils with a new sexy, stylish look and feel, inviting up to 120 fun-loving travellers per voyage, spread across its four Suites, 26 Balcony Bedrooms, 29 Studio Bedrooms and two Studios Bedrooms with triple occupancy – all with waterfront views and equipped with built-in Bluetooth speakers.  The B is the only ship on the river to reveal a unique all-matte black exterior. The ship boasts two rooftop venues, a spa, mixologists, international DJ’s, communal tables for dining, and farm-to-table cuisine with dishes ranging from Bea Tollman’s Spaghetti Pomodoro, U by Quinoa Burgers, Miso Marinated Wild Salmon to Peanut Butter Bacon Chocolate Bars. 



A pioneer in sustainable tourism, U offers organic BeeKind amenities in all rooms, uses WhatsApp and email for internal communication with guests doing away with the traditional paper daily itineraries on cruise ships, displays menus on screens in the bar and restaurant, has a Press Reader app for guests to receive news onboard and is creating an app, which will connect travellers before, during and after their trips together, ready to debut in March 2018 ahead of the first bookable sailings. 


Sailings on The B and U’s second ship, The A, begin in April 2018 with prices starting at $312 per person, per day.  Four eight-day itineraries – The Seine Experience, Rolling on the Rhine, Germany’s Finest and The Danube Flow – will sail along the Rhine, Main, Danube and Seine Rivers, with overnight stops and longer stays available in major cities including Paris, Vienna, Amsterdam and Budapest.  U by Uniworld will also offer two five-day holiday itineraries – Dashing Through The Danube and A Merry Little Christmas Cruise – during the holiday season.  


For more information or to book, visit or call 1300 780 231.  To view photos from the inaugural events, follow the hashtag #TravelforU on social media.


Published: 9 October 2017

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