Capable of carrying a whopping 6,850 guests, MSC Cruises has unveiled its ambitious plans for the world's biggest ever cruise ships.
With 2,760 cabins, MSC's 'World Class' ships will have room for 70 more guests than current largest vessel, Royal Caribbean's Harmony of the Seas, and have been earmarked for a 2022 debut.
Revealed at a ceremony in France's Saint-Nazaire, where the ships will be built, the 330 metre liners will boast a revolutionary new design that will allow for more sea views and larger cabins.
A 4.5 billion euro investment, the ships will feature among other things a glass pool and family-friendly 'villages' layout.
Meanwhile, MSC Cruises has debuted the biggest liner to be built by a European ship owner in Le Havre, where MSC godmother Sophia Loren was on hand to christen the ship.
At a glamorous ceremony, MSC Cruises executive chairman Pierfrancesco Vago called the MSC Meraviglia launch "an extremely proud moment ... as we see the first of our next-generation ships being named".
"The new ships that will come into service over the coming ten years are purpose-built connected ships, featuring innovation in both product and design, as well as the very latest-cutting edge technology to create unforgettable holiday experiences at sea for guests of all ages," Mr Vago said.
"MSC Meraviglia is the first to make this vision come to life, as it sets a new standard for cruise ships as a destination in itself."
The line's new flagship, the Meraviglia becomes the 13th vessel in the MSC fleet and the first of 11 new ships to launch in the next decade.
MSC Meraviglia's maiden voyage is from Le Havre to Genoa.