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Want to be one of the faces of California STAR?

Become a California STAR AND win a trip

By now, you'd have no doubt seen the new tv spots for Visit California, in which well-known faces spruik even more well-known places in the Golden State. Well, here's your chance to have your face splashed on its latest campaign - and in the process, earn a place on a special California famil.


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Visit California is looking for five travel agents to be the faces of their digital training platform, California Star.


Called “California STAR Search”, the campaign will be promoted during Visit USA Australia’s roadshows starting this week, with a short video competition to decide the winner.


Agents who attend the Visit Expos can enter the comp by visiting the Visit California stand and using the “STAR search” video booth to record their travel tip/s to better sell California. An industry vote will then decide the winners.


As part of the prize, “Super STARS” will win a place on a content creation famil, in which they will not only experience California but record tips on location for future training modules on California STAR.


“We know there are so many agents with great advice to share with the industry to help them better sell California,” Visit California Australia and New Zealand travel industry manager Melanie Mayer said.


“This competition is all about capturing these agent insights so we can add these to our California STAR modules to make it truly the best sales companion available to agents in this market.”


A first-of-its-kind program in Australia, California STAR is accessible on mobile devices through a free app that was designed to simplify the selling process.


Among its key features are: mobile and desktop applications for IOS and Android users, shareable sales tools and inspiring content, supplier directory, and opportunities to earn incentives and rewards.


To sign up to become a California STAR, visit


Written by: Mark Harada
Published: 20 February 2017

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