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Beyond Travel launches Australia's first dedicated Croatia cruising brand


'Massive growth' motivated group's new venture

SENIOR management from one of Australia’s oldest tour companies has launched Australia’s only dedicated Croatian cruising holiday brand “Cruise Croatia’ for the Beyond Travel Group at an intimate media luncheon at the Mediterranean inspired Sydney harbor view Café Del Mar.

 

L-R: Peter Smith, GM business growth Beyond Travel; Michael Lavilles, MD Beyond Travel; Tim Hallowell, regional manager NSW commercial operations; Bryce Crampton, GM sales & marketing Beyond Travel

 

The new brand was created to take advantage of a notable increase in modern purpose-built deluxe ships in the region and a huge demand from agents and clients over the last four years, according to general manager of business growth Mr Peter Smith.

 

He stressed that separating the Croatian cruising product from the mainstream product was the only way to keep up with demand from the Australian market.

 

Mr Smith pointed out, “With the massive growth we were and still are seeing, it was time to create a unique and separate brand and allow it to champion the destination in a way that has never been done before in Australia, with it already offering over 60 cruises of varied itineraries and styles.

 

MS Princess Aloha 2

 

He told his guests, “Croatia has come of age as a cruising destination and the best way to see it is on a small ship allowing you VIP access to the harbours,  islands and inlets as well as mooring right where you want to be in the historic towns of Dubrovnik and Split. In true Beyond Travel style, we have built a team of dedicated handpicked travel professionals who, with their extensive knowledge, will offer exceptional service to our Cruise Croatia customers and travel agents”.

 

Mr Smith added, “There has been unprecedented growth in the number of new ships servicing the region. In 2013 we utilised less than a dozen ships in our range, but in 2017 we are offering over 30 with 10 newly built vessels for the upcoming season.”

 

Cruise Croatia, together with their long standing partners, source all the essential  components to create these specially selected cruises from the often family-owned and operated ships, highly experienced an dedicated crew and individual highlights that result in  simply idyllic Adriatic holidays.

 

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Published: 23 March 2017


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