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The nation thanking tourists with cards

Have you been there?

It’s an idea so simple, and just so nice, we’re surprised nobody’s done it before (or at least nobody we’re aware of).


Bulgaria will send more than 400,000 cards to foreign tourists who visited the Eastern European nation as a way of saying thank you.


Rila Lakes


An initiative of Bulgaria’s Tourism Minister Nikolina Angelkova, the campaign is reputedly part of a plan to build the country’s image and showcase its high quality services, the Ministry of Tourism said.


According to the ministry, recipients will be selected at random and will be sent their cards in the coming days. The cards depict a postage stamp dedicated to the International Year of Sustainable Tourism for Development. local media reported.


Among the images on the cards, according to the Sofia News Agency, are Frescoes from the Rila Monastery and the Thracian Kazanlak tomb.


There will also be a special message, apparently signed personally (now that’s a lot of signatures), from the tourism minister simply saying: “Thank you for choosing Bulgaria!”


With tourism to Bulgaria from January to July 2017 up 7.2% (to nearly 5 million international visitors) over the same period last year, they might need to send even more cards out.  


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Written by: Mark Harada
Published: 8 September 2017

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