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The Hawaiian island that Aussies are now flocking to

Big island sees biggest growth

The islands of Hawaii are attracting Australian travellers like never before. But it’s the island of Hawaii that’s really fuelling growth from Australia, new data shows.



According to hotel price comparison platform,, the Island of Hawaii saw whopping 36% year-on-year growth in bookings by Australians in 2017, way above the average, but still impressive, 11.5% rise in bookings for Hawaii overall.


However, the island of Oahu, on which capital Honolulu resides, still lures the lion’s share of Aussie visitors, accounting for over four in five (81%) bookings in Hawaii last year (up 11%).


And it seems we’re not just travelling in greater numbers, but are also staying longer, with a double digit rise (12.4%) rise in the average length of stay – to five nights – last year.


“Hawaii has long been an attractive holiday hot spot for Australians and our bookings data confirms that the destination is continuing to grow in popularity,” said campaign manager Hana Kiddle, who thinks there’s still more room for growth.


“Hawaii offers numerous attractive things to do such as shopping, historical sights and memorials, whale watching, snorkelling, hiking and sampling the local cuisine.


“Its year-round warm temperatures of an average 23-27 degrees make it ideal as a travel destination any time of the year.”


According to data, the most growth to Hawaii came from Darwin (a massive 32%) followed by Hobart (27%), Adelaide (22%), Canberra (16%) and despite the extra distance, Perth (11%).  


The peak booking month for travel to Hawaii is July, with July 2017 bookings growing 34% year-on-year.


Written by: Mark Harada
Published: 10 April 2018

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