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River cruising part of new Indian tourism push

To inspire further growth in travel to India, attendees at the Australia India Travel & Tourism Council (AITTC) organised Round Table Conference recommended inititives to increase destination knowledge and make the market aware of products beyond the traditional offerings.



Responding to this, AITTC in partnership with India Tourism and Taj Hotels, relaunced their highly successful “Know India Better” program recently introducing River Cruising in India.


“India is a large and diverse country with unlimited choices for travellers. This collaboration with AITTC is one of many initiatives of India tourism Sydney office, with the objective to provide more and more information on Indian destinations to Australia,” said Kanchan K Kukreja, Head of India Tourism in Australia.


Over 60 guests comprising tour operators, travel agents, airlines, hotelliers, media and industry personalities attended the event at the waterfront Indian restaurant, Manjits @ The Wharf. 


In recent times, cruising along mighty rivers has emerged as a popular style of holidaying. While in Europe voyaging along the Danube or Rhine has been well known for quite some time, journeying along other key rivers of the world from the Nile and Amazon to Yangtze, Irrawaddy and the Mekong are also gaining momentum. In India, river cruise holidays are relatively new. Entrepreneurs have started offering lengths of the holy Ganges and backwaters of Kerala in luxury boats. 



“But drawing global attention is the one along the legendary Brahmaputra River in North-East India, aboard luxury vessel MV Mahabaahu”, said Sandip Hor Chairman of AITTC in his opening remarks.


“While this voyage can match up with any European river cruise in terms of accomodation and onboard facilities, the great Indian hospitality comes in as a lucrative bonus” added Hor who ventured this journey earier this year.”


Sanjay Basu, Chairman of Far Horizons group of companies talked more about MV Mahabaahu, which is India’s first luxury river boat cruising the mighty Brahmaputra since 2012. Owned and operated by Adventure Resorts & Cruises, one of Far Horizon’s subsidiary companies, this vessel has 23 centrally air-conditioned staterooms, elegant décor and hospitality with flavours of North East India. This journey introduces guests to the flavours of Assam from history, culture, cuisine and lifestyle to one horned rhinos at the world famous Kaziranga National Park.



Earlier, Chandru Appar Deputy Consul General, Indian Consulate in Sydney, and Kanchan Kukreja spoke about India’s current standing as a tourist destination from Australia, and Thushara Liyanarachchi, Director Global Sales - Australia & New Zealand Taj Hotels Palaces Resorts Safaris about premium accommodation choices.


MC of the evening, Phillip Boniface, Co Chairman & Trasurer AITTC presented the vote of thanks at the end.

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Published: 1 October 2017

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