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Oman launches latest campaign; a trip to Oman up for grabs

Sultanate of Oman Tourism in Australia and New Zealand is inviting Australians to ‘Unlock the Door to Oman’ launching the second phase of its ‘Secrets of Oman’ digital campaign bringing the destination alive via a rich and inspiring journey with a series of evocative videos, imagery and itineraries.  Consumers will open the virtual doors giving them not only an insight into the natural beauty, long history, heritage and culture but the opportunity to win a trip to Oman.


Wadi Bani Khalid


Mona Tannous Country Manager for Oman Tourism Australia said ‘Being the second phase of this campaign our objective is to go beyond sharing with consumers the extraordinary experiences available in Oman. 


‘To this end we are partnering with Adventure World to present compelling itineraries to show travellers the breadth and depth of experiences on offer as well as the ease of travel and value for money to make it easy for them to choose what kind of Oman experience suits their travel style.



‘Oman is known for its luxury experiences but throughout this campaign we will be highlighting Oman as an ideal destination for those with a spirit of discovery and a sense of adventure with experiences ranging from walking through ancient mountain villages and sleeping under the stars to adrenalin charged abseiling into caves and canyons.’ continued Ms Tannous.


Potential travellers will open a number of doors to explore the pillars of Oman from Ancient Paths and Local Treasures, Grand Adventure and Total Indulgence to the Wild at Heart.  Behind each door will be an itinerary based around each experience and an opportunity to enter to win a trip to Oman provided by Adventure World,  along with a $2000 travel card from Mastercard Cash Passport, one year’s subscription to Get Lost Magazine and the latest in outdoor wear from clothing company Jack Wolfskin.


The campaign ( will run from the 7th of August until 18th of September.


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Published: 7 August 2017

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