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What's a pisco sour, and how does it help define a nation?

There’s never been a better excuse to pay homage to Peru’s national cocktail than with LATAM Airlines’ latest sale.

LATAM Airlines recently partnered with Johnny Schuler, the world’s leading expert on Peruvian pisco, to get his insight into what pisco means to Peruvians. 



What is pisco and what does it mean to Peruvians?

Pisco is part of our DNA. We celebrate a birth, and mourn a loved one. We sing to it and we write poems to it … it’s in our music and our painting, it’s part of our everything, every day!


How do Peruvians typically celebrate national pisco day

It is a festivity that is celebrated from border to border and from the Pacific Ocean to the Amazon jungle. In every bar, restaurant, park, beach and BBQ...we are rendering homage to our national drink! Of course by toasting with it, to love, to friendship, to peace!


How do you drink pisco? Are you a traditional pisco sour fan or do you prefer to add your own twist? What's your "go to" pisco drink?

I love a well-executed, perfect, Pisco Sour! But where I find joy, pleasure, adventure, intrigue, discovery...even when I sip pisco neat!


For people travelling to Peru, what are your insider tips as to where they can go to get the most authentic ‘pisco’ experience? What drinks should they be trying?

Peru is a wonderful and mysterious country. There is beauty everywhere. But for the best pisco experience you must come to the Ica region. Visit an ocean national reserve at Paracas Bay! The bewildering and intriguing Nasca Lines, drawn on the desert floor and only seen from above! The magical Oasis of Huacachina! And then.....some few hundred pisco distilleries! How can you go wrong?



Discover more of Peru with LATAM Airlines Destination of the Month sale series Peruvian wonders are now even more accessible with LATAM Airlines’ latest Destination of the Month sale.


South America’s leading airline has partnered with PromPeru to offer discounted return economy airfares to Peru starting from AUD$1,549* (including taxes), with LATAM passengers’ South American adventure beginning the moment they step on board and order LATAM Airlines’ signature pisco sour.


There has never been a better time to discover more of Peru and, of course, tick the renowned Incan empire of Machu Picchu off the bucket list than with this opportunity, with discounted flights on sale till 31 July.


With this special fare, Aussies can book flights from Melbourne, Sydney, Brisbane or Adelaide to all major cities within Peru, including key destinations: Lima, Arequipa, Puno, Loreto and Cusco, the gateway to Machu Picchu, with no additional costs.


For more information or to book visit or call 1800 126 038.


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Published: 13 July 2016

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