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New Singapore incentive offers a FREE tour for international visitors

A new campaign from Singapore Tourism Board is showcasing ‘off the beaten track’ experiences across the city.

Singapore is enticing visitors back with the lure of a free cultural experience.

International visitors to Singapore can enjoy their choice of 40 different cultural experiences during their next visit to the city as part of a new incentive launched by Singapore Tourism Board.

Experiences in the ‘SingapoRewards’ program include curated visits to lesser-known corners of Singapore, entry to smaller neighbourhood attractions and encounters with local businesses to give visitors a look at another side of the Lion City.

The global rollout of the program comes after a five-month pilot which ran from October 2022 to March 2023 in key visitor markets such as Australia, Indonesia and India.

To be eligible for one of the free experiences, you must be a short-term visitor arriving in Singapore by air. Only one free experience is eligible per person, with many experiences requiring the user to present their passport for ID and verification of eligibility criteria.

Visitors can hop on two wheels for a bicycle tour through some of Singapore’s historic streets; snap some Instagram shots on a walking tour of the Bugis and Waterloo precinct; take a dining cruise on the Marina Bay; visit a premium Singaporean distillery and much more.

Experiences include walking tours, dining delights, harbour cruises and more.

For a cultural hit, visitors can learn about aquatic husbandry and conservation at the S.E.A. Aquarium, make an aromatic diffuser to take home or work out some tired muscles after the flight with an Aqua Spinning Workout Class.

Or for the technically minded, a behind-the-scenes look at Singapore’s Changi Airport may be the ideal introduction to the city.

To redeem a free experience, visitors need to create a free account on the Visit Singapore website before browsing and selecting the activity of their choice, verify their arrival details and present a downloadable voucher on arrival.

Singapore Tourism Board Chief Executive Officer, Keith Tan, said tourism had returned strongly to Singapore since the city’s borders opened in full last year.

“As more international travellers return, we want to enhance their experience of Singapore by introducing them to hidden gems that are unique to our country,” Tan said.

“By focusing on innovative experiences, SingapoRewards also provides a platform for local businesses to launch and test new products and offerings. I invite all visitors to explore our city’s diverse offerings through SingapoRewards, and to share their positive experience with others.”


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Written by: Matt Lennon
Published: 13 March 2023

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