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Safari: Top ways to sell South Africa


Clients hankering to get close to the African wild, but don’t want to sacrifice comfort and style, need only look to the land of the Big Five. Use these six top tips to seal a South African deal.

A bedroom suite at Singita Sweni Deck

1) Choose where to stay
Australian travellers are escaping to South Africa for a taste of the wild and are staying in a mix of properties ranging from exclusive luxury lodges to budget stays, family-friendly properties and the National Parks’ self-catered selections. Kruger National Park and Madikwe regions offer luxury lodges, with Kapama Private Game Reserve, Chitwa Chitwa Game Reserve and Singita Lemombo selling stongly. Top-end properties on the Garden Route such as Tsala Treetop Lodge and Lions Sands Game Reserve’s private treehouse rooms are in demand too. 

2) Dig out the best offers
Seal the deal with your client by pointing out all the discounts and offers available. There’s everything from all-inclusive meals, to daily game drives, private butlers, group discounts, bonus night stays, kids stay for free specials and early booking discounts.

3) Deep blue and beyond
Highlight what sets this destination apart from the rest. Whether it’s up on the plateau or down in the grasslands, tasting unique wines or gourmet cuisine, tracking an elephant or the flight of a fish eagle, playing golf in a nature reserve or relaxing Get close to the action with private game rangers leading the way at a spa – there’s something here for everyone.
There are miles of pristine sand dunes, wetlands and castle-like rock formations. Be enchanted by suspension bridges, rivers and waterfalls; or discover eight endangered species, all in one place, colonies of seals and penguins, fascinating dive spots and stunning coral reefs as old as Father Time. 

4) Roots and culture
South Africa boasts a vibrant mix of people and in the country’s cultural villages your clients will soon be dancing along to music, or enjoying the drama of festivals brought to life through the magic and diversity of South Africa’s people. 

5) Source the best adventure activities
From the highest commercial bungee jump in the world to shark cage diving with great white’s, skydiving, shipwreck diving and world class surfing; South Africa guarantees to get your clients’ pulses racing.

6) Point them to the best
Be it a boutique hotel, golf course, spa or a private game lodge, there are a range of luxe for less options in South Africa. Take a swing on some of the best golf courses in the world bordering natural lagoons and perched on the edge of cliff tops; experience an elephant-back ride through Limpopo province; take a journey in a hot air balloon journey while enjoying a glass of bubbly, or be pampered with a spa treatment in an open-air shady gazebo. 

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Published: 27 August 2012

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