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Sunrise in South Africa fuels immediate growth

Australians fall in love with Africa on ‘Sunrise’

With Sunrise weather reporter Sam Mac in South Africa all week showcasing some of the highlights of the country, African experts Bench Africa have seen a large increase in the amount of enquiries for the continent.



Partnering with South African Tourism, a new Bench campaign features an itinerary based on the television crew’s journey displayed every morning to Australians. It is this itinerary plus other options that has seen the phones ringing.


“It just goes to show that there are still Australians that aren’t aware of the amazing value for money Africa offers,“ said Bench General Manager Martin Edwards.


“We are very pleased that more and more travellers are seeing what an easy and amazing option Africa, and in particular South Africa is for their next trip.”


As seen on Sunrise, the deal in question is a 12 day itinerary through South Africa for only $2,695 per person twin share. 


Details can be found at


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Published: 16 November 2018

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