Over 50 representatives from Thai hotels, attractions and airlines exhibited their products and networked with the Australian travel trade last recently in Melbourne, Sydney and Perth.
The roadshow was opened by the newly appointed Ambassador of Thailand to Australia, Mrs. Nantana Sivakua.
TAT Marketing Manager, Sherly Handjojo shared that visitor numbers and tourism revenue from Australia had increased, and importantly that there are numerous improvements with Thailand's public transportation from Phuket to Chiang Mai.
Tourism Authority of Thailand’s new marketing concept of Open to the New Shades, is being translated into three strategies – promoting Thai local experiences with a focus on gastronomy, promoting secondary destinations like Chiang Rai and Trat, and creating responsible tourism to balance tourism, environment and community needs.
Melbourne guests were treated to a contemporary Thai performance at the end of the show, while Sydney guests had cooking demonstrations by Chef Sujet Saenkham (founder of Spice I Am Restaurant). Perth had a unique guest speaker – Jack Thompson, an ultra-endurance adventure cyclist speaking about his Thai cycling experiences.