Tahiti Tourisme have launched their latest marketing campaign, #TakeMeToTahiti, the next stage of the highly successful Two Stories / One Mana content series. A digital campaign starring travelers immersed in the iconic beauty and vibrant culture of The Islands of Tahiti, the apt name of the campaign likely echoes the daily thoughts of many of us.
#TakeMeToTahiti has been designed to further showcase the diversity of The Islands of Tahiti and highlight the many experiences available to travelers. The content series, which will roll out across a range of Australian and New Zealand digital and social platforms from today, follows three groups’ adventures across the Islands. Two couples - Helder and Fana from Brazil, and Erin and Evan from the United States - plus the Gobbett family from England, were chosen from a global casting call which asked the question of why they should be taken to Tahiti. Selected from hundreds of submissions, the trio of travelers journeyed to Tahiti to experience firsthand what it means to be embraced by Mana*.
The (literal) spin on their adventures is that once landed, the guests’ experiences were left entirely up to chance. Presented with a spinning wheel every morning, each day’s activities were decided by the spinner. The spinner represented some of the many dualities of the Islands of Tahiti, and immersed the travelers in activities like yachting and snorkeling (over vs. under), world class spa treatments and exploring vanilla plantations (touch vs. feel), taking in the scenery and surfing the legendary Tahitian waves (stop vs. go) and learning about Tiki before hiking up waterfalls (embrace vs. release). From lost to found, warm to cool, and inhale to exhale, the new #TakeMeToTahiti content series follows these totally unplanned and unexpected adventures and gives an insight into the wonder, excitement, and adventure that a Tahitian holiday offers.
The campaign microsite will include an interactive spinner, replicating the one used in the content series, allowing the creation of itineraries, trip planning, and Island education. #TakeMeToTahiti will launch with a prologue video tomorrow, with full episodes rolling out across all social platforms in April.
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