The Vanuatu Tourism Office (VTO) has launched a global campaign in response to the outbreak of coronavirus, and the international travel bans and government restrictions which have been put in place, called ‘We’ll Keep it Beautiful for You.’
Despite Vanuatu having no recorded cases of coronavirus to date, there are strict restrictions in place preventing international travellers from entering the country. The VTO’s new campaign promises people overseas that the Ni-Vanuatu locals will keep Vanuatu beautiful for them until the restrictions are lifted and the time is right for them to return.
According to the Australian Bureau of Statistics, Vanuatu saw a 23.4 percent growth year-on-year in December 2019, and an 18.18 percent growth year-on-year in January 2020. The VTO hope the new campaign will help sustain this momentum once the current situation passes, by keeping Vanuatu’s warm spirit alive and ensuring the destination is front-of-mind when consumers are able to travel again.
As part of the campaign, the VTO will share a range of #VanuatuMoments featuring locals helping to keep Vanuatu beautiful, on its Facebook and Instagram channels. A series of social tiles have also been created for travel agents and the travel industry based in Vanuatu to share on their social channels, with the campaign message and promise “we’ll keep it beautiful for you.”
Ni-Vanuatu’s cheeky nature and cheerfulness has also been injected into the campaign creatives to help bring some happiness into people’s lives during this uncertain time.
Once this storm has passed, the VTO invite Aussies to once again, ‘Answer the Call’ of Vanuatu.
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