The tropical pearling town of Broome, the western gateway to the extraordinary Kimberley region of Western Australia, was recently showcased to travel agents (1-6 May) from Sydney and Melbourne as part of a Mega Famil organised by Australia’s North West Tourism and supported by Tourism WA in partnership with Qantas.
Glen Chidlow, CEO of Australia’s North West Tourism, said that the Mega Famil, an annual event, was timed to capitalise on the start of direct Qantas air services connecting Sydney and Melbourne with Broome, and highlighting the destination as a must-visit during the winter months.
“It’s a perfect time to visit the region and the agents from Sydney and Melbourne were able to enjoy the many attractions in and around Broome, as well as the perfect weather at this time of year,” Mr Chidlow said.
“After the summer rains, the Kimberley landscape is at its finest and the warm days and balmy evenings, provide the perfect climate to relax, recharge and explore the region.”
Three different itineraries were created to showcase the diversity of experiences found in Broome, including pearl farm tours, camel rides on Cable Beach and snubfin dolphin spotting, all whilst staying in a range of some of Broome’s renowned accommodation properties.
The agents also had the opportunity to explore further afield and experience some of the incredible Kimberley landscape and attractions, such as Cape Leveque, Cygnet Bay, Eco Beach, Geikie Gorge and Tunnel Creek.
“These experiences also provided the opportunity to engage with a number of the region’s Aboriginal tourism operators, who provide an authentic insight into local Aboriginal culture,” Mr Chidlow explained.
Pat Monneron, Trade Sales Manager - Domestic Marketing at Tourism WA, said that feedback from agents post their Broome experience had been overwhelmingly positive.
“While Broome is famous for its stunning sunsets and camel rides on Cable Beach, the agents now know there is much more to the town, and that it offers a great range of quality experiences – some that can be found nowhere else.” Mr Monneron said.
“This diversity of experiences, as well as quality accommodation and food and beverage offerings was a key theme in feedback from agents post the Mega Famil.”
“We’re anticipating that this first-hand experience by the agents, coupled with the direct Qantas flights and the range of product in the market, will see an upswing in bookings to the region this season.”
Agents not able to join the recent Mega Famil can learn more about the region, and the rest of WA at Tourism WA’s east coast roadshow, where Australia’s North West will join 37 WA operators and Regional Tourism Organisations from May 22-24 in Sydney, Melbourne and Brisbane.
· Qantas Broome direct flights operating seasonally from Melbourne (March – December) Sydney (April to October) and Brisbane (June to August). Qantas flights to Broome also operate daily, year round, via Perth.
· Average winter maximum temperatures sitting at 29.5 degrees Celsius.
· Natural phenomenon Staircase to the Moon has commenced and peak visibility occurs several times a month from April to October.
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