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P&O Cruises brings its all-white Bianco party to the trade onshore


It was so bright, party guests almost needed their shades.

Agents donned their whites for the P&O Cruises Bianco party.

One of the most popular elements of P&O Cruises’ onboard entertainment line-up ventured onshore last week as the line hosted its all-white ‘Bianco Party’ under the stars for its travel advisor partners.

Held at South Bank Parklands in Brisbane, P&O Cruises and more than 50 local agents donned their best whites, adding bleached wigs and shiniest sneakers to complete the ensemble.

The event was hosted by P&O’s Key Account Management team of Erin King and Angus Mackay along with Queensland Business Development Executive, Dylan McKechnie.

Formalities of the evening included an important market update including the launch of the line’s new Upgrade Me policy and the newly launched 2024/25 program, which will see Pacific Endeavour sailing year-round from the Queensland capital.

Then it was down to some fun and frivolity as guests put their bingo skills into practice in an effort to win some great prizes.

“P&O is celebrating 90 years of sailing from Australia this year and we’re also experiencing incredible momentum right now, so we thought this was an opportune time to reconnect with our trade partners, thank them for their ongoing support and let them know more about everything that’s new at P&O.”


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Written by: Matt Lennon
Published: 19 May 2023

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