They’ve more or less been at odds with the sharing economy since the birth of Airbnb, but now Marriott International wants to do some sharing of its own.
Marriott plans to launch communal apartments in its Element hotels, as part of a pilot for a “bold new guest room design”. To sit at the centre of four guest rooms, the communal space will allow travellers to share a kitchen, dining room and lounge area.
Aligning well with the eco-conscious, long-stay philosophy of its Element brand, the apartment will provide more “collaborative” space for groups who'd like to spend time together, but in privacy, like families, friends or work colleagues. The plan is to feature one communal room on each floor.
“Innovation is embedded in Marriott’s values,” said Toni Stoeckl, Global Brand Leader and Vice President of Marriott’s Distinctive Select Brands, which also unveiled a food and beverage programme for its Aloft Hotels, where guests can order personalised breakfast “pots” on a screen, among other things.
“We’re driven by creating solutions that elevate, innovate and evolve the guest experience, fueling guest loyalty and maximizing the value of our owners’ investments.
“It’s how we stay relevant to guests today and tomorrow, while providing a meaningful competitive advantage to our partners.”
At the end of 2016, there were 23 Element hotels globally, with 73 more properties in the pipeline.
What do you think of this concept?
In other Marriott news, W Hotels has announced it will open the W Melbourne in the heart of the city’s CBD.
To be located at 447 Collins St as part of the AU$1 billion mixed use luxury development Collins Arch, the W Melbourne is expected to open in 2020.
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