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IHG to open its world first luxury-lifestyle precinct in Brisbane


This month, Brisbane’s newest 5-star hotel, dining, and lifestyle destination, Hotel X, will light up the night in the centre of Fortitude Valley.


One-bedroom Suite


Launched by InterContinental Hotels Group (IHG) and Queensland-based developers Pointcorp, and originally under the moniker, Hotel Indigo Brisbane, the highly anticipated Brunswick Street development has evolved to take on a "luxurious X-factor, rendering the newly elevated and indulgent identity".


Fashioned in the heart of the Valley, Hotel X’s distinctive design features and premium facilities mark the iconic Brisbane neighbourhood through cool art, Avant Garde lighting and views of the cityscape.


Hotel X will provide guests a cocktail of 24/7 stay and play, featuring a ground floor restaurant and bar, expansive gymnasium, rooftop poolside restaurant and bar with panoramic city views, room service, concierge valet, and an event function space.


Brisbane’s dining scene will see two new dining destinations housed in the hotel from award winning Ghanem Group.


Junior Suite


Pointcorp Director, Chris Vitale says the hotel’s unique 24/7 5-star positioning will complement Brisbane’s thriving nightlife scene in the Valley.“Launching as ‘Hotel X’ is a transition that extends beyond a physical space as a hotel to a superior experience for a like-minded community,” said Mr Vitale.


“The space celebrates the liveliest aspects of Brisbane – the nightlife, music, art, fabulous food, and long balmy evenings.”


“Our proximity to the bustling streets and alleyways of Brisbane’s centre encourages whimsy adventure, and nights you won’t forget.”


Towering above the city’s bustling streets, the white geometric façade will be unmissable at night with first-of-its-kind custom facade lighting system, playing on the hub’s artistic candour and eccentricity.



The 146-room destination is designed with a contemporary palette and custom furnishings exhibiting artwork by the distinguished Justin Nicholas, complemented by Dyson and GHD hair appliances in the top-tier rooms, and amenities designed by high fashion icon Karl Lagerfeld – the brand’s first international hotel collaboration to date.


Hotel X General Manager, Mauro Leone is excited to welcome Brisbane locals and inter-state travellers to the hotel for an experience like no other in the River City.


The Hotel X team are looking forward to welcoming our first guests with the hospitality IHG is so well known for – with a daring twist,” said Mr Leone.



Just minutes from the bars of Howard Smith Wharves, the boutiques of James Street, and the best experiences in Brisbane, Hotel X literally marks the spot.

Whilst independently branded, the new property remains part of the renowned IHG family with full access to the Group’s loyalty programs for regular travellers.


Hotel X is located at 458 Brunswick Street, Fortitude Valley, Brisbane, Queensland. To make a booking for find out more visit: or email: [email protected].


All images Justin Nicholas



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Published: 8 February 2021

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