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Is Tripadvisor’s new offering the Netflix for travel?


Tripadvisor has today put the call out for Aussie hotels to join Tripadvisor Plus, its new traveller membership program aimed at giving travellers access to rate discounts and guest perks (for an annual fee).

 

The program will allow hotels to feature on the Tripadvisor platform at no cost with zero commission rates, the company intending to collect its revenue from travellers via an annual membership (currently US$99).

 

A sneak peek of Tripadvisor Plus

 

Tripadvisor told Traveltalk that the roll out to Australian travellers will be announced later this year, likely with a similar subscription fee, but the goal now is to get as many hotels to join so that when travellers do sign up they’ll have a “massive range of options” from which to choose.

 

The company has assured that discounted room rates available via Tripadvisor Plus can only be viewed by Tripadvisor members and can only be booked by Tripadvisor Plus subscribers, ensuring those rates are not widely available on the open internet, thereby preserving a hotel’s rate integrity.

 

Furthermore, by participating directly in the program, Tripadvisor Plus hotels get full access to all of the customer information from each reservation.  

 

“Tripadvisor Plus is a game changer for both travellers and hoteliers,” Tripadvisor commercial officer Kanika Soni said. 

 

“Travellers get to enjoy a memorable experience thanks to special perks and discounts - and hotels have a brand new way to attract valuable guests while avoiding hefty third-party commissions.”

  

Tripadvisor Plus launched in beta in December 2020.


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Published: 8 March 2021

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