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Meet IHG’s new lux brand: the Vignette Collection


IHG Hotels & Resorts has today announced Vignette Collection™ as its new Luxury & Lifestyle brand, with hotels in Australia and Thailand the first to join the collection.

 

Vignette Collection becomes the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries. The Collection further enriches IHG’s fast-growing Luxury & Lifestyle offer for both leisure and business travellers. 

 

 

Among the first hotels to join IHG’s Vignette Collection will be Hotel X, a 5-star hotel, dining and lifestyle destination in the centre of Brisbane’s Fortitude Valley, Australia. Hotel X’s distinctive design and luxurious facilities celebrate this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and exceptional views of the cityscape.

 

Thailand’s vibrant Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection.

 

“As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality,” IHG Hotels & Resorts chief executive Keith Barr said.

 

According to the hotel group, Vignette Collection will meet the needs of travellers seeking exciting independent stay experiences, and provide a greater choice of outstanding destinations to earn and burn loyalty points. Nowhere is this more sought after than in the luxury sector, where the desire for distinct experiences and unique service is permanent.

 
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Published: 25 August 2021

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