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New hotel brand to redefine value in Asia


Innovative regional hospitality group, Red Planet Hotels, has transformed its 24 properties across Asia into “Red Planet” hotels, a brand specifically created to define the value accommodation experience.

Targeted at the value-conscious traveller, Red Planet’s hotels provide a high quality, comfortable technologically enabled stay in almost 4,000 rooms across Japan, Thailand, Indonesia and the Philippines. In addition to the existing portfolio of 24 hotels, Red Planet will open flagship properties in Tokyo and Bangkok later this year.

 

“It’s all about value,” Tim Handing, Chief Executive Officer of Red Planet said. “Value for our customers and creating value for our shareholders. When our guests leave our hotels we want them to think they have made a smart decision by staying with us.

 

“We conducted extensive surveys with many thousands of our guests across the region and, among other things, we established that our new brand is all about giving our customers more of what they want, and less of what they don’t. Almost all of our guests are between 20 to 30 years old, and this online generation is changing the dynamics of the hotel industry.

 

“To embrace this shift, we have invested heavily in our IT platform and are constantly listening to our customers and responding to feedback. We have significantly upgraded Wife speeds in all properties to be amongst the fastest in the hotel industry. Being able to access stable and fast Wife is crucial to our guests.”

 

Key to the Red Planet concept is the brand’s mobile app. Simple and efficient, it feeds guests information about relevant local events and points of interest in each hotel’s vicinity. It also facilitates room-to-room and front desk calling, and a chat line among other innovative features.

 

“No matter what type of hotel we stay in, technology will always play a key part of getting the most out of your stay in the hotel and the city you are in,” Hansing added. “We are always looking to add both value and relevance to a guest’s stay through our investment in technology at all times.”

 

Since opening its first hotel in 2011, Red Planet Hotels has welcomed nearly four million guests. A loyalty program called ‘Remembered’ rewards repeat customers and currently has around 1,000 members.

 

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Written by: Jessica Zoiti
Published: 26 July 2015


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