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New York hotel unveils its own curling rink

We found ourselves shouting at the screen late Saturday night. Sweep! Sweep! Sweep! Like many across the world, we were caught up in the exciting work of competitive curling. 


Did we know what was happening? No. Did we want to do it? Yes. Now, thanks to a New York City hotel we can. 


M Social Times Square New York and its vibrant rooftop bar and lounge, Beast & Butterflies unveiled its brand-new outdoor curling rink for both guests and visitors alike to enjoy. This is the first curling rink to be introduced to a New York City hotel in 2022. Reservations are available in 45-minute intervals for $30pp and are accompanied by a complimentary Barcardi-spiked warm apple cider cocktail for each registered guest.



Opened in the summer of 2021, Beast & Butterflies at M Social Times Square is a 7,500 square foot wrap around terrace perched above Times Square boasting unobstructed views of the city and the perfect vantage point for the iconic Times Square Ball Drop. Nestled in an intimate yet approachable setting, guests of Beast & Butterflies can now enjoy carefully curated libations by Consulting Beverage Director for M Social Times Square New York and author of the widely acclaimed, award winning Waldorf Astoria Bar Book, Frank Caiafa, while they play curling in a heated, weatherized tent daily from noon to 10 pm.


“We are thrilled to introduce this fun, new offering to our guests and bring our community together in a safe and exciting outdoor setting,” said William van Wassenhove, Manager of M Social Times Square New York. 


“We can’t wait to be the only hotel in which guests can showcase their skills in the city. This will further introduce New Yorker’s and visitors to the beautiful Beast & Butterflies space and highlight the stunning views we have to offer.”


Through the hotel’s distinctive design experience, guests of the hotel are invited to connect, explore, and create. The hotel which marks the brand’s first outpost in the United States merges the energy of Times Square with contemporary design, vibrant art and inviting rooms to create an engaging retreat for guests to gather, work and discover all that New York has to offer. The winterization of Beast & Butterflies outdoor tent and introduction of the curling rink acts as the next major activation designed for guests to enjoy the property.


The 480-room hotel is located at226 West 52nd Street, in the heart of Times Square and walking distance to New York’s best attractions, including Broadway, the Theater District, Central Park, and Fifth Avenue.

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Published: 6 February 2022

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