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Second-time lucky? Luxury hotel brand St Regis to debut in Australia

The brand which created the Bloody Mary cocktail is having another go at cracking the Australian market.

St Regis Gold Coast will open in 2027.

The Gold Coast continues to attract luxury hotel brands, with Marriott International announcing it will bring its ultra-luxury St Regis brand to Australia in 2027.

The glamorous marque will feature as part of a new US$1.7 billion 68-storey lifestyle precinct to be developed at Budds Beach in Surfers Paradise adjacent to an inlet leading to the city’s famous Broadwater.

Known as La Pelago, the development will see the St Regis Gold Coast Resort feature in the tallest of up to four towers to be built in the precinct. Nearly 1,000 luxury apartments and penthouses will be spread across the complex.

St Regis’ 185 rooms and suites will sit within the upper floors, boasting views over the ocean to the east or Gold Coast hinterland to the west. Guests will enjoy access to the attentive and bespoke services of the St Regis’ brand of butlers during their stay.

Guests will be welcomed to the resort by an elegant porte cochere.

After arriving to a grand porte cochere, guests will ascend to the 42nd floor to a sky-lobby check-in area, welcomed to the Gold Coast via a landmark St Regis bar boasting views over the city and ocean.

Additional facilities available to guests, residents and visitors will include a specialty restaurant, boutique retailers, exquisite bars at both the tower’s summit and at the pool area in addition to a prestige St Regis Bar, plus a high-level lounge and day spa.

The hotel will also feature multiple meeting and function rooms will also feature within the St Regis hotel portion.

Valet parking will be among the luxury services available at St Regis Gold Coast.

Marriott is developing the new hotel in conjunction with property development firm Gurner and investment house Wingate.

Keen followers of Australia’s hotel industry may remember this is not the first time Marriott has attempted to introduce the St Regis brand to the local market.

Plans were afoot in 2018 for the luxury label to make its debut in a mixed-use precinct on Spencer Street in Melbourne, before the building was sold to Mirvac for offices and a build-to-rent project.

That said, the arrival of the St Regis brand to the Gold Coast is the latest in a line of luxury brands to either open or declare their interest in Queensland’s holiday hotspot.

From 2027, the line 'You've arrived at St Regis Gold Coast' will be commonplace.

Late 2021 saw the transformation of an iconic Surfers Paradise hotel to reopen as JW Marriott Gold Coast, while Marriott also declared it would open Ritz-Carlton Gold Coast just up the road at The Spit by 2026.

Around the same time, The Star continues to evolve its Broadbeach Island site with exciting new hotels, opening Dorsett Gold Coast and The Star Residences, with construction of a fourth tower climbing ever higher.

More recently, Hong Kong’s Langham Hospitality opened the doors to its first property in Queensland with The Langham Gold Coast already delighting guests.

Meanwhile, Accor is quietly waiting in the wings further south in Burleigh Heads as anticipation builds toward the opening of Mondrian Gold Coast in 2023.

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Written by: Matt Lennon
Published: 17 November 2022

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